Amanda Hyde

I’m currently consulting on tone of voice for a big new travel brand with an exciting concept: off-the-shelf, week-long adventures of a lifetime. It’s a reaction to all the over-detailed, tailor-made offerings out there, with the idea that you can book your dream trip and jet off almost immediately. Expect snappy, insider-ey copy aimed at a travel-savvy market. And here’s one of my favourite places for adventures, Lac Léman.